Although the Submariner, which debuted in 1953, was developed as a dive watch, its waterproof case, solid construction and good looks made it a favorite of adventurers and urbanites alike, including James Bond, who wore it in classics like Dr. The company’s two most iconic models are sports watches. In another trendsetting move, in 1945, the brand debuted the Datejust, with a date window prominently displayed on the dial. That model’s patented Perpetual movement contained a rotor mechanism enabling it to self-wind. With a screw-down crown and case back, both fitted with rubber gaskets, this was the first truly waterproof watch.įive years later, Rolex upped the ante with the Oyster Perpetual. In 1926, the company introduced the aptly named Oyster model. In 1908, he trademarked the name Rolex, and by 1920, he had moved the company to Geneva and redubbed it as Montres Rolex S.A.īut the main reasons for the brand’s success are its aforementioned commitment to precision and unflagging pursuit of innovation. When the German-born watch dealer and his brother-in-law, Alfred Davis, set up their London enterprise, in 1905, they called it Wilsdorf & Davis, according to the traditional formula.īut Wilsdorf was determined to come up with another name that was short, would look good on a watch dial and was easy to say and remember in several languages.
Rolex's enviable worldwide recognition can be credited in part to the genius of company founder Hans Wilsdorf.
Not only is the company revered for its precision timekeeping and impeccable craftsmanship, but its name was designed to be memorable. Experience the difference in elegance and craftsmanship that comes with the Rolex Datejust 16234 and discover true versatility and class on your wrist.While the rise in popularity of vintage Rolex watches is of no surprise to aficionados, collectors and industry experts, when it comes to contemporary luxury wristwatches, Rolex is also often the first brand that springs to mind. They indeed are a timeless wristwatch made with the most masterful artisan craftsmanship you can find in a timepiece of the highest heirloom-quality. Packed within this elegant timepiece is the revolutionary Quickset date feature that puts the Datejust models on the map when they were released.įrom Winston Churchill to FDR to James Bond, Rolex watches of every make and model have become a symbol of elegance, class, and precision design for the world’s most influential and innovative people. It is also COSC Chronometer certified that these true artisans’ handcraft along with the Rolex-manufactured Breguet hairspring. This vintage Rolex features the dependable and always accurate Caliber 3135 Perpetual self-winding movement that Rolex is famous for. Yet the great variety of sunburst or texture dials quietly whispers as this watch is the answer to any occasion that may come your way.Įven though many consider the 36mm width nominal compared to current men’s watch styles, the Rolex Datejust 16234 looks more like a 40mm watch when worn on your wrist. This model features a 100m water-resistant stainless-steel case (36mm) and stainless steel Jubilee bracelet that screams dress watch at the top of its lungs. Introduced in 1988, the Rolex Datejust 16234 is the statesman of stainless-steel dress watches and is the people’s choice to provide the ultimate time-keeping tool with the trusted classic style due to its fluted 18k white gold bezel.